Pay-Per-Click (PPC) Marketing is a misunderstood marketing plan. Businesses have cast it as "impractical" because research shows that customers are selectively blind to advertising banners scattered on web pages. What's more, ppc costs money, and Search Engine Optimization (SEO), its organic counterpart, doesn't.
However ppc and SEO go hand-in-hand in promoting a website's online visibility and increasing the site's page ranks. Both ppc and SEO should be used to acquire the largest market in the shortest amount of time possible.
While it is undeniable that SEO is the long-term solution for your business' online success, ppc Marketing helps in testing your business model and in perfecting your campaign's keyword marketing. It has been proven that with ppc and SEO combined, you can get as many as 92% more clicks, 41% more visitors, and a 45% better conversion rate.
Pay-per-click (PPC) marketing is online advertising in which marketers pay when consumers click on their ads. Advertisers bid on the perceived value of a click based on keywords, platforms, and audience type.
Is PPC marketing a good match for your website? Here are some reasons why you should include it in your web marketing strategy:
It's exact. You may target your advertising to specific people based on their location, keywords, preferences, age, gender, language, and even the device they're using. This allows you to market your products and services to the most likely people interested in what you have to offer.
It's quick. While having a high ranking in organic search results is vital, getting there takes time. But what about PPC? In a matter of days, if not hours, you can post a new ad and get results.
It gives you the opportunity of refocusing previous visitors. On average, only two visitors out of every hundred who visit a website become clients. This means that 98 percent of the initial traffic is squandered. Advertisers can use retargeting to urge customers who left the site without purchasing to return and see what they've been missing out on.
It's budget-friendly. Because you only pay a fee if your ad is clicked, this is the case. The chances are in your favor when you consider that the top three advertising spots on a search results page receive 46% of all clicks. Thanks to pay-per-click marketing, your company can be found at the top of the search results page, even above the organic results.
You can track it. This means you can analyze how well your ads perform and make changes if you're not getting the results you want. And you'll always know which ads generate sales and benefit your company and which aren't.
So, if you want to drive more visitors to your site and increase revenue right away, consider PPC marketing. Lastly, the most significant advantage of Pay per click service is that it assists in getting your website the attention it deserves from the people who will value it the most.
These two websites are arguably the biggest arenas of ppc Marketing, so this is where most of the magic happens. Social networking has largely contributed to the advertising game as well. Our sem specialists focus on Facebook and other large social networking sites as a way of reaching more customers.