Top SEO Ranking Factors To Consider
SEO services are crucial, and SEO marketing must be carried out to attract search engine visitors to your website. So what factors does a search engine consider when deciding how to rank websites? The answer is complicated because there are hundreds of ranking elements, but we've selected the most important ones for you.
Exclusive, Relevant Content
Content reigns supreme. Search engines will examine the page's content, its freshness and use complex algorithms to determine whether the content is relevant to the searcher. Therefore, content is essential in attracting organic search traffic to your website.
Search engines have to understand what your content is about. Therefore, conduct thorough keyword research and incorporate keywords throughout your content. Title tags that include the keyword at the start perform better than those containing the keyword at the end. In the meta description, include the desired term. Although meta descriptions do not directly impact ranking factors, they move your click-through rate, affecting ranks. In the first 100 words, include your keyword. It's a good idea to use your keyword several times throughout the content. However, be aware of keyword cramming, which can do more harm than good.
Any link pointing to your page is considered a backlink. Search engines consider the number of links leading to a specific page and the source of those links. Obtaining high-quality backlinks from authoritative domains is a long-term strategy that will improve the appeal of your content.
When it comes to finding important information, people are increasingly turning to their mobile. It now accounts for up to half of all searches. Mobile pages that deliver terrible searcher experiences can be downgraded in ranks or shown in mobile search results with a warning.
UX - User Experience
According to Adobe's State of Content Report, 38% of site visitors will abandon their visit if the content and layout are unappealing. Basic tactics for encouraging readers to stay on your site include using appropriate internal connections, curating content menus, and designing an aesthetically pleasing layout. In addition, it's vital to prioritize user experience across your entire site if you want to please Google's ranking factors.