Pay-Per-Click (PPC) Marketing is a misunderstood marketing plan. Businesses have cast it as "impractical" because research shows that customers are selectively blind to advertising banners scattered on web pages. What's more, ppc costs money, and Search Engine Optimization (SEO), its organic counterpart, doesn't.
However ppc and SEO go hand-in-hand in promoting a website's online visibility and increasing the site's page ranks. Both ppc and SEO should be used to acquire the largest market in the shortest amount of time possible.
While it is undeniable that SEO is the long-term solution for your business' online success, ppc Marketing helps in testing your business model and in perfecting your campaign's keyword marketing. It has been proven that with ppc and SEO combined, you can get as much as 92% more clicks, 41% more visitors, and 45% better conversion rate.
Google and Facebook- These two websites are arguably the biggest arenas of ppc Marketing, so this is where most of the magic happens. Social networking has largely contributed to the advertising game as well. Our sem specialists focus on Facebook and other large social networking sites as a way of reach more customers.